Duro is a content creation brand that captures the elegance of weddings and lifestyle events through high-quality iPhone videography.
The Goal
The branding Focused on enhancing its visual identity, Duro seeks a polished, modern logo and cohesive branding elements that reflect its dedication to style, storytelling, and memorable client experiences.
THE LOGO
The Process
Moodboarding :
The logo creation process began with mood boarding, where we gathered inspiration and defined the brand’s visual direction. I created two mood boards[moodboard 1] [moodboard 2] to enable the brand to see and compare the creative direction they want for the business.
Moodboard 1
Moodboard 2
Next, Conceptualization:
Sketching ideas that capture the brand's essence.
Design:
I used geometric shapes to create a balanced, modern aesthetic that adds structure and visual appeal. Every element is thoughtfully refined to ensure it aligns with the brand’s identity, resulting in a versatile, memorable, and impactful logo.
FINAL DESIGNS
THE DELIVERABLES:
LOGO
Logo Making
Logo Making
Logo-Color Variation
Real Life logo usage- classy, isn't it? 😎
Color palette 🎨
2. Rate Cards:
PRE-WEDDING RATE CARD
WHITE WEDDING RATE CARD
WHITE WEDDING AND TRAD COMBO RATE CARD.
Final Thoughts:
With Duro's branding, we’ve not just created a logo; we built a visual identity that captures the elegance and warmth of unforgettable moments. This branding is a seamless reflection of Duro’s passion for storytelling, allowing his audience to connect on a deeper level with every image and video.
Client's feedback/Reaction:
One thing that keeps us going as creatives is the awesome feedback we get from our clients.
The feedback story: I forwarded the design assets to the client on WhatsApp for easy viewing, a few minutes later, I got i call from him,
At that time I was in the office, so I had to excuse myself; he was frantically screaming, saying "WOW" approximately 13 times, and was just so excited about how the whole project turned out. I was filled with joy and satisfaction. I'm so happy I gave my all for this project because it was worth every sweat at the end.