Postal.com [Brand Refresh + Webflow Development + Marketing]

Postal is the leading gifting platform that helps thousands of businesses automate direct mail, manage branded company swag, send personalized gifts, and increase sales.

I was brought on for a three month contract to primarily assist the marketing team with both online and offline campaigns covering illustrations, web design, print design, etc.

While creating many marketing assets for their team, I also suggested some changes to their logo and branding. Their original logo was playful but presented challenges when integrating into certain applications.

Without doing a full rebrand, we were able to rework the logo to be more balanced and scalable, and also streamline the design system and it really elevated the whole look and feel.

The company went on to apply these changes to their new website.