Mawu

Arno Lategan

Web Developer
Copywriter
Digital Marketing Specialist
Canva
Google Ads
Shopify
MAWU eyewear is more than a fashion statement; it's a connection to those who seek the extraordinary. Our products, available on a first-come, first-served basis, embody uniqueness, goodness, and a departure from the ordinary. Join us on this audacious journey where every pair of MAWU sunglasses is an invitation to embrace the new, the good, and the extraordinary.
In collaboration with worldwide designers, photographers, videographers, and influencers, MAWU transcends the ordinary. Through the lens of MAWU sunglasses, individuals discover newfound confidence, bringing their dreams to vibrant life.

Project summery

Revitalized Mawu’s digital presence from its very inception, I orchestrated a comprehensive strategy that left an indelible mark on every aspect of the brand’s online landscape and user experience.
Designed E-commerce Website:
Custom CSS, HTML & JavaScript:
Content Creation for Website and Social Media:
Oversee Marketing as a Whole:
Oversee IT as a Whole:
Managing Facebook Ads, Google Ads & Google Analytics:
SEO (Search Engine Optimization):
Copywriting:
Graphic Design:
Expected Outcomes:
A modern and efficient e-commerce platform that enhances the online shopping experience.
Increased online visibility through targeted and data-driven advertising.
Improved search engine rankings, driving organic traffic.
Enhanced brand perception through captivating copy and visuals.
Informed decision-making based on comprehensive analytics reports.
Consistent and compelling content contributing to increased brand engagement.
Streamlined newsletter processes resulting in improved customer communication.
Integrated marketing strategies that drive brand awareness and sales.
Efficient and secure IT infrastructure supporting overall business operations.
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