Brand Identity System for LC Security
Mohamed Ayoub Chebbi
Brand System for a Scam Detection Company
Context
LC Security sells scam detection and security intelligence as a service. Its first consumer product, LC Shield, lets someone upload a screenshot or paste a suspicious message and get a verdict: scam or safe. The company planned more products and a later rename to LC. Group, so the identity had to serve one product now and several later.
My role
I designed the identity: logo, product lockups, color coding, icon, key visuals and the brand video.
What I delivered
LC. masterbrand and five product lockups
Product color system
Padlock icon in two versions
Key visuals for each product
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Posted Oct 6, 2026
Brand identity for LC Security, a company that sells scam detection and security intelligence as a service. One masterbrand ready for the market
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Clients
LC Security
