Digital Marketing Strategy for E-commerce Startup
Dave Passmore
Took Bald Baker from exclusively in-store sales to launching their e-commerce Shopify store, designing and
managing all aspects of the paid social strategy, which increased customer LTV and AOV, by incentivizing subscription model, real-time outreach for customer feedback and analyzing ad engagement data to improve performance; increasing online sales by 309% and showing online profitability to investors
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Posted Aug 5, 2023
Took Bald Baker Cookies from brick-and-mortar to an e-commerce Shopify Store by developing & executing the paid social strategy, increasing customer LTV & AOV.
