Experienced Marketer & Project Manager

Project Managed the development of custom software (SaaS)
Project Managed the development of custom software (SaaS)

Project managed the technology development of custom SaaS, including business requirements gathering, project scoping & managing the sprint development process

Project Manager
Asana
Jira

Digital Marketing Campaign for Product Launch
Digital Marketing Campaign for Product Launch

Designed and implemented a digital marketing campaign for Co-operators Home & Auto Insurance products, which drove a 16% increase in call volume.

Digital Marketer
Marketing Strategist
Performance Marketing Specialist
Facebook Ads
Google Ads
Instagram

Project-managed complex CMS website relaunch
Project-managed complex CMS website relaunch

Developed and executed comprehensive project plans for the site relaunch of elementfleet.com, including complex back-end CMS rebuild and front-end UX design.

Digital Marketer
Project Manager
Web Developer
Google Sheets
Smartsheet

Digital Marketing Strategy for E-commerce Startup
Digital Marketing Strategy for E-commerce Startup

Took Bald Baker Cookies from brick-and-mortar to an e-commerce Shopify Store by developing & executing the paid social strategy, increasing customer LTV & AOV.

Marketing Strategist
Project Manager
Performance Marketing Specialist
Facebook Ads
Facebook Analytics
Shopify