Paperchase had a pressing need for a cutting-edge, streamlined, and user-friendly website that could replicate the immersive in-store experience, but in an online setting. The primary objective was to enable customers to effortlessly navigate and discover the products they desired. Moreover, the company sought an intuitive content management system (CMS) that would facilitate seamless addition of new products, facilitate promotional campaigns, and provide insightful analytics on sales and other essential statistics.