SPOTIFY RADAR FEST - Festival Branding

Bringing the essence of Pakistani talent to the global stage with #RADARFESTPAKISTAN 🌍✨. Proud to have crafted the brand identity for this groundbreaking festival, a culmination of a year’s dedication to spotlighting the extraordinary artists of Pakistan through the RADAR initiative. Witnessing the first-ever RADAR Fest unfold in our homeland was a moment of immense pride for us. A celebration of music, culture, and creativity, it’s been an honor to be part of this journey with @spotifypakistan, showcasing the incredible talent and music our country has to offer to the world. ✨

To further enhance the festival's visual storytelling, we developed a unique collage-style animation. This animation seamlessly blended various elements of the festival, creating a visually engaging narrative that brought the event to life. Each frame was meticulously crafted to ensure that the animation not only entertained but also told the story of the diverse musical landscape of Pakistan.

One of the highlights of our branding efforts was the creation of a vibrant illustration map, designed to reflect the energy and dynamic spirit of the festival. This map wasn't just a guide; it was a piece of art that captured the essence of RADAR Fest.