Branding Transformation: Elevating a Local Business's Image
Nomthandazo Masilela
Brand Identity Design for Braid Lounge
Overview:
Embarking on the journey of defining a brand's essence is always a thrilling adventure. For Braid Lounge, the mission was clear: craft a logo that encapsulates their story, values, and aspirations in a single, memorable mark.
Concept:
The design process unfolded as a collaborative dance, blending Client's vision with my creative expertise. Inspired by Braid Lounge commitment to versatile braiding patterns, the logo seamlessly marries a touch of playfulness while sans-serif fonts maintain a modern look, resulting in a symbol that radiates both sophistication and approachability.
Colour Palette:
The colour palette is a fusion of warm, earthy tones. Deep browns and warm golds adds a touch of comfort and luxury to the visual identity. Each hue was selected with intention, resonating with the client's brand personality and creating an immediate visual connection with their audience.
Impact:
The final logo for Braid Lounge stands not just as a visual mark but as a powerful storyteller. It's a symbol that evokes warmth and authenticity, leaving an indelible imprint in the minds of their audience.
This project was not just about creating a logo; it was about shaping an identity that the client can proudly carry into the future, and I'm thrilled to have been a part of this transformative journey.
Deliverables:
Mood Board
Colour Palette
Typography Suite
Logo Suite
Thank You Card Design
Social Media Launch Graphics
Timeline:
2 weeks
Technologies Used:
Figma
Adobe Photoshop
Canva
Instagram
Take a peek
Fig.1 Mood board and Colour Pallet
Fig.2 Logo Suite and Typography placement
Fig.3 Social Media Launch Graphics with sub mark exploration
Thank you card design
Logo in use
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Posted Feb 28, 2024
Braid Lounge sought a logo that not only represented the essence of their brand but also captured the artistry and cultural richness of their braiding services.
