Embarking on the journey of defining a brand's essence is always a thrilling adventure. For Braid Lounge, the mission was clear: craft a logo that encapsulates their story, values, and aspirations in a single, memorable mark.

The design process unfolded as a collaborative dance, blending Client's vision with my creative expertise. Inspired by Braid Lounge commitment to versatile braiding patterns, the logo seamlessly marries a touch of playfulness while sans-serif fonts maintain a modern look, resulting in a symbol that radiates both sophistication and approachability.

The colour palette is a fusion of warm, earthy tones. Deep browns and warm golds adds a touch of comfort and luxury to the visual identity. Each hue was selected with intention, resonating with the client's brand personality and creating an immediate visual connection with their audience.

The final logo for Braid Lounge stands not just as a visual mark but as a powerful storyteller. It's a symbol that evokes warmth and authenticity, leaving an indelible imprint in the minds of their audience.

This project was not just about creating a logo; it was about shaping an identity that the client can proudly carry into the future, and I'm thrilled to have been a part of this transformative journey.

Mood Board

Colour Palette

Typography Suite

Logo Suite

Thank You Card Design

Social Media Launch Graphics

2 weeks

Figma

Adobe Photoshop

Canva

Instagram