International SEO for Casino Affiliate Site
Christina Spaulding
O B J E C T I V E S
Streamline Media had a strong web presence in English and
significant visitation from other regions and languages. They
expanded to 15 languages to capture additional clients.
Initial language selection was too broad, and management
was unsure that the content was quality. The content wasn’t
ranking or converting, meaning high sunk costs.
S O L U T I O N
We slimmed down the languages to four and hired a
language professional with proven knowledge for each.
B E N E F I T S
1. Increased content quality
Serving fewer languages and instituting a quality check for
vendors allowed us to increase quality while lowering costs.
Combining keyword research and cultural understanding
avoided pitfalls and led to unique terms for each language,
getting untapped traffic.
2. Targeted Keywords
Highly relevant content to unique keywords ranked quickly
and led to increased traffic and click-throughs.
These language professionals conducted keyword research
to target current search trends. Combined with cultural
understanding, we were able to target unique terms in a
highly-competitive field, increasing ranking and CTR.
3. Improved Traffic and CTR
Outsourced content creation to native speakers avoided high
translation costs and generated truly unique content with high
relevancy to readers. Our in-house team proofread content to
ensure quality and place keywords where necessary.
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Posted Apr 22, 2024
Reducing cost and increasing traffic with targeted international SEO
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