Email Marketing Case Study

O B J E C T I V E S

The Adrian Empire, an international historical non-profit, has its largest event in Las Vegas every year. They use this event to promote the organization and recruit new members.

The previous process was to give a paper brochure and refer to a local chapter to finalize membership applications. We wanted to formalize and streamline this process to ensure that we maximize interest.

S O L U T I O N

Our sales funnel had two stages:

Posters with a QR code that led to an email signup page with a compelling headline for the target audience.

2. A 2-part drip campaign to drive member registration. Out of about 300 visits to the landing page, we had 42 email subscribers and 4 new members.

B E N E F I T S

1. Traceable metrics

We could easily see how well campaigns worked.

2. Recruitment and retention

Not only did this list create new members, but it also is a conduit to retain those members and promote future events.