In this role, I was the Influencer Content Strategist for a social-impact marketing firm. I developed the campaign brief, wrote TikTok scripts for creators, identified and contacted TikTok influencers, provided feedback on their digital content, and managed their payments.
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Posted Nov 15, 2022
TikTok campaign that engaged Gen Z content creators to promote a scholarship giveaway re: Biden's Student Debt Forgiveness