A crossfit gym in Orlando, FL hired us to optimize their advertising online.
They had a little experience trying to run digital ads online with limited success.
We decided on a Facebook and Instagram lead generation campaign as well as a small Google PPC project.
They started on a 3 month contract at $1,500 a month.
OUR ADS
We setup ads like this one with Facebook and Google PPC campaigns to find new clients.
LEAD NOURISHING
We also setup automated lead campaigns that send automated text reminders, follow ups, and more to the leads.
AUTOMATED FOLLOW-UPS
Leads are contacted as soon as they respond to an ad. They are encouraged to book a free trial. They receive automated follow ups over several days/weeks. When they book their trial they are sent a confirmation. They also receive appointment reminders so they don't forget.
TRACKING & ANALYTICS
Included with this service is free access to our CRM dashboard that allows you see all the leads, communicate with them in real time, and track the results.
RESULTS
287,000 IMPRESSIONS (people who saw the ad)
2105 PEOPLE CLICKED THROUGH / ENGAGED WITH THE AD
234 TOTAL LEADS GENERATED
17% leads booked a consult/trial
40 free trails
27% signed up
11 MEMBERSHIPS from the ads and lead campaigns
$7,524 in revenue from 12 month contracts
250% ROI generated from the $4,500 marketing contract
SUMMARY
For this client we helped them generate 11 new memberships on 12 month contracts that might extend beyond that.