A brand and website design for AI infrastructure benchmarked against Together and Fireworks.
SimpliSmart is an India-HQ AI infrastructure company building a software-optimized inference engine for fine-tuning and scaling GenAI models, with public benchmarks claiming faster inference than Together AI and Fireworks AI. SimpliSmart partnered with us on brand, website, and motion.
Challenges
AI infrastructure is technically dense and visually crowded. Inference platforms compete on benchmarks, but the surface layer is where buyers form their first opinion. SimpliSmart needed a brand that signaled real technical depth without going generic.
Strategy
We built a full brand and website for AI-infrastructure buyers - ML engineers and infrastructure leads - with custom motion bringing the inference-speed story to life. Technical credibility on the surface, not just in the benchmarks.
Impact
SimpliSmart raised a $7M Series A led by Accel with ~30 enterprise customers and ~$1M ARR, its benchmarks positioned alongside Together AI and Fireworks AI across brand and site.
Highlights
$7M - Series A, Accel-led
~30 - Enterprise customers
Benchmarked - vs Together and Fireworks
Our Role
Brand identity for a technical infrastructure audience