Twine Solutions and Santoni were facing a challenge in producing socks that met the international demand for sport, fashion, and technical socks. The traditional process of sock production was time-consuming, wasteful, and inefficient. The need for faster production times, reduced waste, and sustainable production processes led to the development of a new solution. To meet these challenges, on one hand Twine Solutions developed digital waterless thread and yarn dyeing technology that supports reducing waste, minimizing production, and eliminating water use. On the other one, Santoni's X MACHINE circular sock knitting machine offered a sustainable production process with record production times producing seamless socks that eliminated the need to cut and sew fabrics.