Plum - Blog Writing

Plum is a brand that believes in clean, real, vegan, and cruelty-free products that are as good for our environment as they are good for you. Writing for plum was extremely fun as I got to learn a lot about skincare and disseminate this knowledge to the brand's customers as well.

Cold winds strip off the moisture from the skin. Here’s the perfect moisturizer to keep you moisturized & glowing this winter.

Cold, dry weather increases the chances of chapped lips. Here’s how you can protect them during winter.

Winter can be harsh on the skin. Here’s a guide to keeping you and your skin happy and glowing this winter.

Here’s how this wonder ingredient can lend itself to your beauty routine to make skin soft and hair shiny.

The simple answer to the question “Do I need a face wash in the winter?” is yes! But now you must be wondering, “Doesn’t using a face wash leave your skin quit…

Everyone at some point in time has one battle to fight: pimples! Here’s how you can win over it.

Dry & chapped lips? Check out these ingredients to make your lips moisturized and nourished this winter

Skincare acids decoded: Read on to break down AHA, BHA and PHA, what they are, what they do and how exactly to use them in your routine

Here’s everything you need to know about this wonder ingredient that moisturizes dull, dehydrated skin, evens out your skin tone, and so much more

Decoding the secret elixir for hydrated, glowing, and happy skin. It is present in products like moisturizers, eye creams, face serums, face masks, toners, and…

Everyone at some point in time has one battle to fight: pimples! Here’s how you can win over it.

Here’s all you need to know about actives and which one is best for you.

When used in skincare in the form of creams and serums, hyaluronic acid benefits by moisturizing the surface as well as deep within your skin.