Torta Rota is an artisanal bakery and coffe based in Ramos Mejía, Argentina, known for homemade cakes, brunch, lunch, and sweet & savory treats, as well as catering and online orders. Their previous website, built in 2020, had become outdated both visually and structurally.

At Keggel, we redesigned the entire site from the ground up using Framer, keeping all existing information while completely modernizing the visual identity, content structure, and user experience across desktop, tablet, and mobile.

Refresh and modernize the brand’s online presence without losing valuable content from the original website.

Improve navigation, hierarchy, and content organization (menu items, online store, catering, contact).

Create a warm, polished aesthetic aligned with the handcrafted identity of the bakery.

Build a fully responsive and scalable site in Framer.

Torta Rota’s old website had several issues:

❌ Outdated look & feel that didn’t represent the quality of the products.

❌ Scattered navigation with duplicated or hard-to-find information.

❌ No clear hierarchy for key actions like menu viewing, placing orders, or contacting the business.

❌ Non-optimized mobile layout and inconsistent user flow.

The goal was to rebuild the website from zero—fresh, modern, and intuitive—while respecting all content from the original site.

I mapped out the entire old website to understand what worked, what needed restructuring, and which information users actually looked for. This allowed me to reorganize the content without losing anything important.

I created a new structure based on clarity and usability:

Home

Menu

Online Store

Catering

About Us

Contact

This simplified the navigation and ensured users could reach key sections in fewer steps.

The design direction aimed to mirror the brand’s artisanal identity while giving it a modern, premium feel:

Warm color palette and depth through soft shadows

Strong imagery showcasing products

Clean typography to improve readability

Modern card layout for services (menu, online store, catering)

Using Framer allowed for:

Smooth interactions and micro-animations

Scalable component-based structure

Pixel-perfect responsive design across all breakpoints

Easy future editing for the client (menu updates, images, promos)

I tested the site on multiple devices, optimized images, refined micro-interactions, and ensured all content from the old site was accurately preserved and improved.

Here is a list of all the tools and technologies mentioned in the template development:

Framer

Figma (for initial components/assets)

Adobe Photoshop, Illustrator