Bold Brand Identity for a Music Management Company
Charisse Collette
Morgan Music Management – Bold & Modern Brand Identity for a Female-Led Music Management Company
Project Overview:
Morgan Music Management (MMM) is a forward-thinking, female-led music management agency founded by Stephanie Morgan. With over 15 years of industry experience, Stephanie wanted a brand identity that reflects professionalism, creativity, and empowerment while standing out in a male-dominated industry.
I developed a cohesive branding system that blends bold typography, a dynamic color palette, and a sleek logo suite to capture the essence of MMM’s mission—empowering artists, songwriters, and producers through strategic management.
Scope of Work:
✅ Brand Strategy & Creative Direction – Understanding MMM’s positioning, values, and audience to craft a unique identity.
✅ Logo Suite Design – Primary logo, secondary logo, submarks, and color variations for diverse applications.
✅ Color Palette – A balance of modern blues for creativity, trust, and energy, anchored by classic black and white for professionalism.
✅ Typography System – Helvetica Neue Condensed Black (bold, professional) and Bai Jamjuree (friendly, readable).
✅ Brand Guidelines – A detailed document outlining logo usage, typography, and colors to maintain brand consistency.
Design Approach:
🔹 Logo Concept – The design incorporates three Ms symbolizing Morgan Music Management, enhanced with piano key details to reflect the music industry. The semi-circle element adds a feeling of inclusivity and support, aligning with MMM’s mission.
🔹 Typography Choices – A mix of bold and modern fonts to balance authority and approachability, ensuring MMM stands out in a competitive landscape.
🔹 Color Psychology – The energetic blue tones highlight innovation and creativity, while classic black and white provide a sophisticated, professional touch.
Final Deliverables:
✔️ Custom logo suite with multiple variations
✔️ Complete brand color palette
✔️ Defined typography system
✔️ Full brand guidelines document for seamless implementation
Outcome & Impact:
Morgan Music Management now has a strong, cohesive brand identity that reflects its expertise and vision. This branding ensures that MMM is instantly recognizable, setting it apart from competitors while building trust with clients and industry professionals.
I can't recommend Collette Collabs enough!! My experience from my initial inquiry to the completed product was top notch. Charisse is so professional and talented and passionate about the project. She listened to my wants and needs and was so supportive and encouraging through the whole process. I am so happy with the final product and will be returning to Collette Collabs for all my future graphic and branding needs as my company evolves and expands!! - Stephanie Morgan, Founder at Morgan Music Management
💡 Looking for a strategic brand identity that makes an impact? Let’s work together to create something unforgettable!
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Posted Feb 21, 2025
Crafting a bold, modern brand identity for a female-led music management company, including logo design, visuals, and cohesive brand direction.
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Timeline
Sep 1, 2024 - Sep 24, 2024
