Kaleido Case Study

My task was to demonstrate the user-friendliness of the portal and the web app's responsiveness on various devices. I worked mostly independently on this project, except for the voice over. I handled everything in the video, including editing, motion design, graphic design, and sound design.

Kaleido is a renowned leader in registered education savings plan (RESP) management. In 2022, the company underwent a brand refresh, acquiring a new image and positioning as well as a digital tool focused on education and coaching. The tool thus needed to showcase the financial products’ benefits while also clearly and rigorously demystifying the content.