Chub & Charley Logo Design

Mark Levasseur

Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop

Chub&Charley came to me to redesign their logo and design a t-shirt for their merch.

Chub & Charley Visual Identity 2023
Chub & Charley Visual Identity 2023
I propose a primary logo with 2 secondary marks so they can select the right one for each occasion, like when they are with Pedro at the harmonica and with guests.
Primary logo on top, secondary marks at the bottom.
Primary logo on top, secondary marks at the bottom.
I also made an alternate version for the t-shirt.
Chub&Charley T-shirt front
Chub&Charley T-shirt front
The guitar fit better on the other side. They really liked it and they actually now sell them at their shows.
Chub&Charley T-shirt back
Chub&Charley T-shirt back
The technical slide to finish the post.
Typography and colors
Typography and colors
*This project presentation was made for an Instagram post*
Partner With Mark
View Services

More Projects by Mark