YAZUKA is a fashion-driven brand built at the intersection of digital culture and physical expression. I led the project end-to-end, shaping both the brand’s digital presence and the 3D assets that translated directly into its merchandise.

From interface design to character creation, the work explored how virtual identity can live beyond the screen becoming wearable, tactile, and culturally relevant.

ROLES - Project Manager, 3D Character & Apparel Designer, UI/UX Designer.

Approach The process centered on cohesion across mediums. Clean, restrained UI contrasted with expressive digital characters, while garments were designed with real-world wearability in mind.

Characters were fully rigged and posed in-scene with their clothing applied allowing garments to drape, stretch, and respond naturally to body movement. This ensured silhouettes, proportions, and fabric behavior remained consistent from digital presentation to physical production.

Every element—interface, character, and clothing—was designed to feel intentional, wearable, and scalable.

Tools Figma · Blender · CLO3D · Substance painter

Outcome A unified brand system where digital design directly informs physical product, laying the groundwork for future drops and evolving collections.