Global Outreach Initiative — Singapore Government

Led a comprehensive global outreach initiative for the Singapore government to attract professionals and businesses to Singapore.

The project aimed to enhance the country’s appeal as a prime destination for work and business setup.

Managed a multidisciplinary team over a 2-year period.

The project involved creating and managing website content, articles, infographics, social media campaigns, search traffic optimization, newsletters, and interviews.

This effort spanned hundreds of pages on the official site and drove thousands of visitors daily.

Navigated the complexities of coordinating a large team across various content types and digital platforms.

Implemented a structured workflow and employed strategic content planning to ensure timely and high-quality outputs.

Achieved significant engagement and outreach, driving thousands of visitors to the website every day.

The initiative successfully increased awareness and interest in Singapore as a prime destination for work and business.