Moku Landscaping: From Framer Template to High-Converting Local SEO Website
Project: Framer Template Optimization for CRO & SEO.
Length: 2 Weeks
Impact: 58% Increase in Organic Search via Google, 68% More Closed Leads.
Moku Landscaping, From Template to Fully Converting Website
About the Client:
Moku is a full-service landscaping and property maintenance company based in Nebraska, serving both residential homeowners and commercial property managers. Their offerings span across lawn care, landscape maintenance, hardscaping, snow services, and more. As a newly launched business, Moku needed a professional, SEO-optimized web presence that could scale with their service offerings and city coverage.
The Challenge:
CJ, Moku’s founder, came to us with a purchased Framer template that lacked structure, customization, and basic SEO hygiene. The site didn’t reflect the business broad service offering and lacked distinct UX flows for their two core customer types: Homeowners and Businesses.
Additionally, the site needed to handle 30+ unique services, include AI-generated visual content, and support future multi-city GEO SEO targeting.
Our Solution:
We executed a full website transformation, including:
✅ Framer Template Rebuild for CRO & SEO
Customized page flows to differentiate paths for homeowners vs. businesses.
Optimized CTA placements, copy, and layout hierarchy based on UX best practices.
✅ CMS Architecture for 30+ Services
Categorized services into a scalable structure (e.g., Lawn Care → Mowing, Fertilization, Aeration).
Developed a modular CMS for easy client-side updates without dev support.
✅ Local SEO Strategy
Implemented city-specific targeting (e.g., Omaha, Lincoln) in metadata and footers.
Designed for future expansion into other cities with minimal lift.
✅ AI-Generated Visual Content
Delivered over 160 optimized images tailored to each service.
Maintained a consistent aesthetic using prompt-controlled AI visuals.
✅ Client Enablement
Built custom guides and CMS walkthroughs so CJ can maintain the site without a developer.
Delivered a systemized backend setup that simplifies future growth and updates.
Results:
📈 +58% Increase in Organic Search Visibility
🧲 +68% Increase in Engaged Leads
🛠️ Fully editable site infrastructure — no recurring dev required
Need a Framer Expert to Update Your Template for SEO and Local Business Growth?
Framer Template Updates & Optimization, service by Brian Alvarado
This service is for you if:
You bought a Framer template but need help customizing it to fit your business
You run a local service business (like landscaping, HVAC, or cleaning) and want a site that drives traffic and leads
You need to rank higher on Google in cities like Omaha, Lincoln, or other local markets
You want to add multiple services to your website with an easy-to-manage CMS
You’re an agency looking to white-label Framer and SEO work for your clients
Rebuilt a Lincoln, Nebraska landscaping company's outdated Framer template into a fast, SEO-optimized website built to rank locally, boosting local traffic 58% and lead quality 68% across the Nebraska market.