Revitalizing a Legacy Brand:
Framer Website Revamp Drives 70% Growth
Project Overview:
A well-established brand with decades of history was ready for a digital transformation. While their reputation was strong, their website no longer reflected their expertise, and it was holding back growth. We stepped in to redesign and rebuild their online presence, making it as modern and impactful as their legacy.
01 – Bringing a Legacy Brand into the Modern Era
For years, this brand thrived on word-of-mouth and industry trust. But their website told a different story, outdated design, slow navigation, and a user experience that didn’t match their authority. We set out to change that by:
• Redesigning the UI to blend their legacy with a fresh, modern look.
• Simplifying navigation so customers could find what they needed without friction.
• Creating a mobile-first experience, ensuring seamless browsing across all devices.
This wasn’t just a website refresh it was a reintroduction of the brand’s identity in a digital-first world.
02 – Performance, Visibility & User Engagement
Even the best design falls flat if a website does not perform. We focused on turning their digital presence into a high-performing sales tool by:
• Optimizing page speed, reducing load times to keep visitors engaged.
• Implementing SEO best practices, driving higher rankings and organic traffic.
• Enhancing user interactions, making the browsing experience feel intuitive and effortless.
The impact? A 70% increase in online engagement and conversions, proving that a strong digital experience leads to real business growth.
03 – Future-Proofing for Long-Term Success
A great website is not just built for today. It is designed to evolve. To ensure the brand could continue scaling, we:
• Developed a flexible CMS, making content updates quick and seamless.
• Provided clear documentation, empowering the team to manage their site with confidence.
• Built a scalable foundation, allowing the website to grow alongside the business.
This was not just a redesign. It was a strategic shift in how the brand connects with its audience, drives sales, and stays ahead in a competitive industry.