Scaling up the product strategy of an early stage startup

Leading all product discovery efforts, requirements grooming, and overseeing implementation. 2x-ed delivery velocity in 6 months.

Implemented an iterative build-measure-learn cycle across key points in the user funnel. Notably, grew our appointment booking rates by > 2x.

Designed and rolled out a lead nurturing chatbot. Achieved chat-to-lead conversion rates of 40+%.

Launched a rapid website optimisation process to improve UI/UX and SE-ranking. Achieved a #1 position for key short-tail search queries and grew the website goal completion rate by 50%.

Conceptualised automations to reduce redundant processes on our Ops teams. Saved approximately 100+ hours of man-hours/month through process automation.

Agile thought leader proponent in the company and caretaker of our Scrum ceremonies.


A single point of reference for domain knowledge across all our technical setups, infrastructure, mar-tech tools and automations.