Growing a new Healthtech Platform from scratch

Launched a new eduTech mobile app, Quests, reaching 100K users in 6 months.

Led iteration on the app’s onboarding funnel to minimise friction and drop-offs. This grew user sign up rates by 800%, reaching a record number of accounts created.

Launched an in-app online store and iterated on the store recommendation algorithm, growing the average basket size by 30%.