McClatchy Email Sequence

Bobby Kuntz

Email Marketer

Email #5

Subject: Time is Running Out – Keep Enjoying Your Free Access to <Masthead Name>
Preview Header: Extend Your Trial for Free - Just Answer 3 Questions! Body:
We hope you've enjoyed the wealth of content we've made available during your free trial. It's been a pleasure having you with us! Design: An image of a clock with the words 48 hours remaining, so don’t miss out. If you've found our content valuable and want more access to <publication name>, we have great news for you.
You can extend your access for another 48 hours by answering three quick questions about your experience so far.
Your feedback will help us serve you better!
Experience the convenience of premium content at your fingertips, ready for offline reading. An app designed for on-the-go readers, bringing you news and more with just a touch.
Stay connected, even when you're on the move!

Email #6 V1

Subject: Your 48-Hour Trial is Ending - What's Next?"
Preview Header: Keep the Adventure Going - Extra Trial Hours and One-Month Access for Just $1
Body:
We sincerely hope you've been enjoying the content as much as we've loved creating it for you. Having you with us has been an absolute joy, and we're thrilled to bring you more enriching content in the future.
Design: Dual images- The left side is a newspaper icon with a headline stating Final 48 Hours. The right side is a bright gold $1 coin.
If you're hungry for more, we have an exciting proposition just for you. By answering three quick questions about your experience so far, we'll extend your trial by an extra 48 hours.
This is our way of expressing our gratitude for your input which allows us to continue improving our services.
If you're ready to fully immerse yourself in our captivating content, then our special subscription offer is perfect for you.
For just $1, you'll unlock unlimited access to all our content for an entire month.
It's the best deal around!
Don't miss out on this golden opportunity. Stay with us and continue your exploration today!
“Continue My Free Journey” - “Start My $1 Subscription” Buttons
Get ready for an ad-free extravaganza! Experience comprehensive coverage and exclusive content delivered right to you. Hold on tight because it's going to be one amazing ride!
Image of accolades for publication- Pulitzer Prize for Public Service, Sun Herald, Biloxi, Miss. For coverage of Hurricane Katrina, in print and online.

Email #6 V2

Subject: "Only Hours Left! Continue Your Journey with <Masthead Name> for Just $1"
Preview Header: Unlock More Content with Your Special Offer
Body:
We trust you've been thoroughly enjoying our content so far; it's been a pleasure having you with us!
We're dedicated to bringing you the most engaging and insightful content possible, and we hope it's been as beneficial for you as we intended.
Design: A newspaper-style image of an arcade 1 token to continue slot.
Ready for more? We've got an incredible offer for you.
For just $1, you can secure your digital access and enjoy an entire month of unlimited content.
That's right - all the insights, all the knowledge, all the inspiration, yours to explore for less than the price of a cup of coffee.
But hurry, this is a limited-time offer! Don't miss out on the chance to continue your journey with us for just a dollar.
Secure your access now and unlock a world of possibilities!
“Get My First Month for $1” Buttons
Get ready for an exceptional experience - no ads, full coverage, and exclusive content delivered right to you!
Image of accolades for publication- Pulitzer Prize for Investigative Reporting, The Miami Herald For its detailed reporting that revealed pervasive voter fraud in a city mayoral election that was subsequently overturned.
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