This project reframes Worn Out Umbrella through the lens of comfort, inclusivity, and perception. By shifting focus from novelty to ergonomics and identity, the design challenges the assumption that the product is simply an “umbrella hat” and instead presents it as a wearable system engineered for diverse bodies and everyday movement.

Through iterative prototyping, visual storytelling, and user-centered testing, the identity emphasizes balance between function and form. Soft geometry and approachable design language communicate ease, while digital and social touchpoints translate complex engineering into intuitive, human experiences. The result transforms Worn Out Umbrella into more than a utility object—it becomes a symbol of accessibility, adaptability, and thoughtful design for all body types.