stUl is a concept product and campaign built from a single idea: the name sounds like "stool," and the letter U becomes the form. A solid walnut stool, hand-carved with deep grooves and a U-shaped opening, styled in a quiet tone-on-tone world of olive wool and honey wood. I created the full system: product design, model casting, campaign imagery, an editorial carousel in the language of vintage technical plates, and short films for narrative and texture.
0 likes · 0 views · Oct 27, 2026
stUl is a concept product and campaign built from a single idea: the name sounds like "stool," and the letter U becomes the form. A solid walnut stool, hand-...
