​​​​​​// ​OVERVIEW In this project, we focussed on creating a brand positioning after conducting a 4C analysis. Creating a brand for responsible and open-minded people with a rational stance towards death, Roots offers a mycelium coffin that is biodegradable, feeds the earth by composting the body, and gives people the inspiration to make a final statement after their death, by showing appreciation to earth.

​​​​​​// ​GOAL Visual identity and a poster for Start-up Loop, which creates coffins from mycelium.