// OVERVIEW In this project, we focussed on creating a brand positioning after conducting a 4C analysis. Creating a brand for responsible and open-minded people with a rational stance towards death, Roots offers a mycelium coffin that is biodegradable, feeds the earth by composting the body, and gives people the inspiration to make a final statement after their death, by showing appreciation to earth.
// GOAL Visual identity and a poster for Start-up Loop, which creates coffins from mycelium.
We should see death as a final opportunity to give back to earth, instead of taking more.
Tip: Try to keep this description brief and under 150 words by highlighting the best parts of this project— recruiters don’t spend much time reading detailed descriptions! 💪
0 likes · 35 views · Dec 7, 2022
A brand DNA for a start-up creating coffins from mycelium.
