Brand, Website and Product Design for Yaak by Nicky GrunfeldBrand, Website and Product Design for Yaak by Nicky Grunfeld

Brand, Website and Product Design for Yaak

Nicky Grunfeld

Brand Design

Brand Strategist

Web Designer

Adobe Illustrator

Figma

Framer

https://lazysundays.studio/case-yaak/

With spatial intelligence, AI will understand the real world - not just the web. With this rebrand the company transitioned from data-gathering to selling (and open-sourcing) software, tools, and data to develop spatial intelligence.

We helped Yaak rebrand and reposition to support their new business model, products, and focus.

“The Lazy Sundays team are all senior experienced and effective partners.” - Søren Halskov Nissen, CEO, Yaak Technologies

A big challenge we had when designing the website was how to stand out amongst the many techy, AI powered products out there. With most of these sites designed in dark mode, we took the opposite approach and created a light, open website design.

With a strict grid, elements fall into place and provide structure and order to technical jargon. The site is built on Framer and is light weight and easy for the team to continue updating and enriching with content.