Built with Framer
Authentic: Framer Website for a Scaling Marketing Team
New Lemon Studio
Verified
Authentic Insurance — Framer Website Infrastructure for a Scaling Marketing Team
(Figma → Framer)
Summary
Following Authentic Insurance’s rebrand, New Lemon Studio partnered with the team to bring their updated identity to life in Framer through a polished, responsive corporate website.
Beyond launching five pages, the project focused on building a reusable website system, integrating key marketing tools, and enabling the marketing team to confidently manage the site after launch.
1. Goal
To translate Authentic Insurance’s refreshed brand into a production-ready Framer website that could support marketing, recruiting, analytics, and future campaign needs.
The focus was on reliable rebrand execution, responsive implementation, reusable infrastructure, and a clean handoff so the internal team could continue evolving the website with confidence.
2. Discovery, Identify Design Gaps, and Align Development Approach
The site was developed from Figma into Framer across desktop, tablet, and mobile breakpoints.
Execution focus:
Responsive Framer implementation
Clean page structures
Consistent styling through variables
Reusable sections and components
QA, SEO setup, and domain launch support
Professional project management across shifting timelines and dependencies
When the launch timeline shifted and assets or integrations arrived later than expected, the project structure allowed launch, handoff, and support to continue smoothly.
3. Reusable Website Infrastructure
Instead of building isolated pages, the site was structured as a reusable marketing system.
Built for future use:
Reusable components
Flexible section templates
Maintainable page layouts
Organized variables for colors, typography, and links
Scalable structure for future pages and campaigns
This reduced future production friction and helped the marketing team move faster without accumulating website technical debt.
4. Marketing Operations & Integrations
The website was connected to key marketing and operations tools.
Implemented setup:
HubSpot integration
GA4 analytics
Cookie consent
Greenhouse careers integration
SEO fundamentals
Domain launch support
This turned the site into a functional part of Authentic’s marketing infrastructure, not just a static website.
5. Handoff & Team Enablement
A major part of the project was helping the marketing team own the website after launch.
Provided:
Custom documentation
Video walkthroughs
Framer training
FAQs
Clear ownership transfer
Structured post-launch support hours
The goal was to make the team confident editing, updating, and extending the site independently.
6. Outcome
Authentic Insurance received a polished, responsive Framer website with the structure, integrations, and documentation needed for long-term use.
Delivered:
Five-page Framer corporate website
Responsive desktop, tablet, and mobile build
Reusable components and templates
Marketing and recruiting integrations
SEO, analytics, cookie consent, and launch support
Documentation, training, and post-launch support
Beautiful websites are expected. The real value is whether the marketing team can confidently operate and evolve the site months later.
Like this project
Posted Jun 2, 2026
Post-rebrand Framer website for Authentic Insurance, built with reusable components, multiple integrations, and a scalable handoff system.
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Timeline
Apr 21, 2026 - May 22, 2026
Clients
Authentic Insurance
