Le Clair is a premium skincare storefront designed and built for a modern, editorial, and calm brand experience. The goal was to translate a refined, magazine-like aesthetic into a fully functional e-commerce website.

The brand direction blends muted pine green, soft beige, and amber-glass product visuals to create a look that feels luxurious yet approachable. Typography combines a controlled serif with an elegant sans serif to deliver a quiet, editorial presence.

The UI uses:

Generous whitespace

Frosted-glass elements

Soft transitions and text-reveal animations

Amber, Aesop-style product mockups

Minimal, magazine-inspired layouts

The result is a skincare experience that feels warm, tactile, and design-forward, suited for an audience that values clarity, quality, and aesthetic simplicity.

The technical foundation was built around Framer Commerce connected directly to Shopify for product management.

Shopify-powered catalog (all SKUs, pricing, inventory, categories)

Live sync into Framer Commerce product components

Custom PDPs with ingredient, scent, and application accordions

Editorial collection pages for face and body categories

Clean cart drawer with smooth transitions

Framer → Shopify checkout handoff

Reusable CMS blocks for quick product expansion

Consistent, AI-generated amber bottle product images

This setup allows the client to manage everything from Shopify while keeping Framer responsible for layout, motion, and the overall brand experience.

Le Clair demonstrates how a premium, editorial brand can be paired with a lightweight but fully functional commerce stack. Through Framer Commerce and Shopify, the storefront remains both beautifully expressive and easy to maintain—designed for clarity, calm, and modern skincare rituals.