Arable Labs is a sustainable cleaning brand.

Refillable product brand with the focus to create a sustainable ecosystem for home cleaning, by reducing the damaging environmental impact of toxic chemicals and wasteful packaging, and driving the refill revolution. The brief was to build a brand from scratch starting from research, strategy, product development, branding, visual identity, packaging, art direction, copywriting, and website. The product line was developed and rendered on a 3d software.

Working on the Arable Labs project allowed learning about the business aspects of branding. Having gained insights into the business side of building a brand from scratch. Learning how to analyze the market landscape and identify competitors, target audience, and market trends. This knowledge helped make informed decisions and develop effective strategies. Learning how to consider manufacturing constraints and practicality when developing branding materials, ensuring a seamless transition from concept to production.