Client: Hurom Europe Location: Germany Year: 2025 Services: UI/UX Design, Shopify Web Design

Zenger, a new brand of organic ginger concentrate, needed an ecommerce store to launch in the European market. I designed a clean, organic, minimal Shopify store with product pages, blog, recipes, FAQs, and contact pages, reflecting the brand’s values of calmness, natural vitality, and intentional living.

I led the full design of Zenger’s Shopify store, from conducting strategy workshops, defining user personas, and mapping information architecture, to creating wireframes and high-fidelity mockups. I collaborated with their branding team to ensure the store reflected Zenger’s minimal, eastern-inspired aesthetic. I also assisted with the Shopify setup and configuration to deliver a fully functional, launch-ready store.