January 2023

Branding / Motion / Digital Marketing / UI / UX

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The Challenge

A leading fintech company faced the challenge of simplifying the complex concept of open banking for a diverse audience. Initially, their brand identity was fragmented, and awareness was low. As their product line expanded, communicating the benefits and functionalities of their solutions became critical.

The task was to simplify technical information into engaging visuals while maintaining consistent branding across multiple platforms.

Designing a Unified and Engaging Brand Experience

As the company evolved, creating a cohesive visual language became essential. This new identity conveyed trust and expertise, helping shift public perception. Visual storytelling was used to simplify open banking processes through tailored animations and infographics, making the information more accessible and engaging.

Collaboration with the marketing, product, and business development teams was key to ensuring that all visual content aligned with business goals and effectively communicated their message.