Social Campaign Design
Marcy Chu
Integrated Campaign Design & Motion System
Creator-facing campaign designed to spotlight emerging opportunities, insights, and shifts across the creator economy.
I developed the campaign concept and name, then led the visual system, motion language, and asset execution across static, motion, and video formats. The goal was to feel insight-driven, modern, and slightly cosmic — positioning Raptive as both a trusted partner and a forward-looking guide.
My Role
Campaign naming & concept development
Visual identity & design system
Motion design & animation direction
Video asset creation
Creator-first storytelling & layout strategy
Deliverables
Campaign key visual
Static social & email assets
Motion graphics & animated variants
Video assets for multi-channel use
Scalable design system for future Radar drops
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Posted Jan 15, 2026
Designed Raptive Radar's campaign focusing on emerging creator economy opportunities.
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Clients
Raptive
