PUBLIC EVIDENCE → HOOK QUESTION Two independent concept studies used dated public Meta Ad Library snapshots to turn observed structure into bounded hook questions. They were not commissioned by, produced for, or affiliated with MOFT or Meepo. THE DECISION PROBLEM A library can show a pattern without telling us why it occurred. The useful boundary is to separate what is visible from what still requires account-side measurement.

106 ads were retrieved on 7 September 2026. Sixty-two showed a start date at least 14 days before that observation. Within this dated structural sample, Product Feature messaging appeared in 57 of 62 ads (92%); 43 of 62 were video (69%).

This is a description of visible composition. It is not performance evidence.

11 ads were retrieved on 7 September 2026. Six showed a confirmed age of at least 14 days. In the observed active set, Product Feature appeared in 5 of 11 ads (45%), Social Proof in 3 of 11 (27%), and video in 8 of 11 (73%). The smaller, less mature window narrows the conclusion. It can surface a question; it cannot establish a route.

These libraries are not a performance comparison. They demonstrate different observed structures and different evidence maturity. The result is not “which brand is doing better.” It is a more bounded next question.

The MOFT identity route and the MEEPO sensory/utility route are working creative hypotheses. They are not validated buyer personas, winning hooks, or scaling recommendations.

A readable hook test holds product proof, format, and recognition hierarchy steady while changing one predefined message variable. When multiple variables move together, the result cannot attribute an observed difference to any one of them. Public evidence can narrow the production question. Account-side measurement is required for conclusions about attention, cost, conversion, sales, validation, or scale.

SERVICE CONNECTION Meta Creative Evidence Report — dated public-library structure and its limits. Creative Decision Support — observed structure translated into a smaller next question. Creative Test Design — one predefined variable, controlled build, and account-side measurement. SCOPE Independent portfolio study using original concept work and public Meta Ad Library evidence. It was not commissioned by, produced for, or affiliated with MOFT or Meepo.