Mika Matcha sets out to break the usual green matcha visuals by introducing a fresher and more playful identity. The aim was to create a look that feels modern, light, and instantly memorable while staying true to its plant-based roots.

• Used soft pastel tones to create an unexpected yet refreshing direction. • Added a friendly illustrated character to give the brand charm and personality. • Chose rounded, modern typography to match the youthful tone. • Kept layouts simple and airy for a clean, lifestyle-ready look.

The final identity brings a bright, uplifting vibe through expressive illustrations and smooth typography. The result is a matcha brand that feels fresh, memorable, and distinctly different from traditional green-heavy matcha aesthetics.

Matcha Pouches Design • Selected a soft, airy palette that communicates freshness and adds a calm, modern charm to the packaging. • Introduced a playful illustration to make the product look inviting and memorable. • Used clean, rounded fonts to keep the branding modern and easy to recognize. • Kept the overall layout minimal so the matcha quality becomes the clear focus.

Thank you! ❤️

Appreciate your time! For more design collabs, let’s cook something fresh together.