ONYX Brand Identity

| Branding Case Study ONYX // HvBrands® — 2024 ​​​​

ONYX isn’t a gym. It’s a new category. An integrative health studio combining personal training, physical therapy, biohacking, and holistic wellness under one roof. When the founder reached out, the goal was to create a bold brand that felt as evolved as the experience itself.

This wasn’t about fitness. It was about transformation.

The challenge wasn’t just about standing out from traditional gyms. The identity needed to carry weight. Premium, inclusive, and transformative. From logomark to patterns, every element was designed to echo ONYX’s core promise: structured healing, modern energy, and grounded strength.

Following the creative brief and the founder's idea, I crafted a logomark built from pure geometry, the mark balances structure and flow. It’s strong, minimal, and versatile. 

The logomark is designed to hold its own so it can adapt without losing impact; be it on a studio wall or scaled down to a social icon. It reflects ONYX’s core idea: transformation through alignment.