This website was built for a serial entrepreneur in Chicago who owns four different companies spanning the clothing, music, and entertainment industries. He wanted a website that showcased all of his brands while also including an online store.

To meet his needs, I created custom JSON files with Lottie, ensuring smooth animation rendering throughout the site. JSON files are highly efficient—they maintain high-quality visuals without being impacted by slow loading times due to their small file size compared to other elements.

Offering my affordable subscription services was the best approach for him, allowing him to get a professional website without the upfront investment typically required to purchase one. My subscription model was designed precisely for this reason: many business owners are uncertain whether their ventures will be sustainable or profitable. Paying $1,000 or more for a website when you're unsure whether you'll still be using it in six months can feel impractical.