The Real Reason IT Services Firms Struggle with Strategy IT ...
Sudhir Ahluwalia
The Real Reason IT Services Firms Struggle with Strategy
IT services companies don’t fail at strategic consulting because they lack smart people.
They struggle because strategy thrives in ambiguity—while IT delivery demands certainty.
Consulting requires framing problems, anticipating fears, and designing solutions before requirements are fixed. IT services are built to execute once everything is defined.
Without deliberate dialogue between strategy and delivery leaders, the two worlds talk past each other. Consultants disengage. Strategy becomes a slide deck, not a capability.
The gap is not technical.
It’s cultural.
And closing it requires a mindset change, not more process.
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Posted Dec 19, 2025
The Real Reason IT Services Firms Struggle with Strategy IT services companies don’t fail at strategic consulting because they lack smart people. They strugg...
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