Email Marketing Campaign for LeanLife Coaching
Stephanie Shola
Client: LeanLife Coaching (Weight Loss Coach)
Objective: Sell 25 spots in the $297 “28-Day Home Shred” program within 14 days by converting an engaged Instagram audience of busy moms into paid customers.
Platform: ConvertKit
Challenge
LeanLife Coaching had built a highly engaged community of busy moms (30-45) on Instagram seeking time-efficient fitness solutions. Despite strong interest, they struggled to:
Convert followers into paid program sign-ups at scale.
Overcome recurring objections (“no time,” “diet overwhelm,” “mom guilt”).
Create urgency for a limited-time offer without sounding salesy.
Solution
I developed a 5-email nurture sequence using behavioral psychology frameworks (PAS + Scarcity) and a warm “encouraging best friend” tone to position the program as the antidote to mom burnout.
Core Strategy:
Audience-Centric Frameworks:
PAS (Problem-Agitate-Solution) emails to validate struggles and amplify desire for change.
Scarcity + Social Proof: Spot countdowns (e.g., “20/25 filled”) and mom testimonials to drive FOMO.
Conversion-Focused Copy:
Subject lines tapping into urgency (“🚨 Final 24 hours”) and empathy (“Tired of ‘no time’ for you?”).
Benefit-driven CTAs (“Grab Your Spot” vs. “Learn More”).
Automation Setup:
Timed sequence (Days 0, 2, 5, 9, 13) triggered after webinar sign-up/lead magnet download.
Segmenting high-intent leads (e.g., clicked Email 1 but didn’t purchase).
Results
The email sequence drove 27 program sign-ups in 14 days (104% of goal), generating $8,019 in revenue.
Email 4 (Scarcity + Social Proof): 35% conversion rate (highest in sequence).
CTR increased by 22% vs. previous campaigns by using “busy-mom friendly” formatting (short paragraphs, emojis, bullet points).
Positioned the program for scalable launches with a repeatable email framework.
Email Sequence for LeanLife Coaching
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Posted Jun 2, 2025
Developed a 5-email sequence for LeanLife Coaching, achieving 27 sign-ups in 14 days.
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Timeline
Mar 12, 2025 - Mar 26, 2025
