Product Description Writing
Kali Krull
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Posted Nov 16, 2022
The client requested five product descriptions written for their jewelry website. They requested on-brand descriptions that captured their company's tone.
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With a 3rd person lens, start with a one sentence summary of this project! Who was involved with this project, and what did you create together? Explain this as if no one has heard of this project before.
The Spark ✨
Client Goal:
The client requested five product descriptions written for their jewelry website. They requested on-brand descriptions that captured their company's mission and tone while also capturing the inspirational creativity of their handmade pieces.
How:
The brand research I always conduct before any project told me everything I needed to know about this company's brand and tone. I wrote their product descriptions in a style that captured the essence of their company, included specialized web copy, and also evoked an emotional response that encouraged more sales.
Project Success:
The client was extremely happy with the product descriptions and was able to list the five products immediately. They were especially excited about all of the ways that I was able to capture their company's personality in the writing.
The Stats 💯
Timeline: 1 week
Budget: $70
"WOW!! Kali nailed it! She was thorough with her communication and took detailed info from me at the beginning of the project. From there, she ran with it and delivered sheer perfection, and right on time! I'm SO happy with her product descriptions! Somehow she captured what I wanted to say better than I ever could have. Let me save you the trouble of shopping around--hire Kali NOW, and get ready to have your socks knocked off! :) :) :)"
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Client Testimonial