THE ORIGINAL REBELS. STILL HERE. Vans
Mauricio Pontual
THE ORIGINAL REBELS. STILL HERE.
Vans hasn't changed the Old Skool since 1977. The people who wore it first haven't changed their attitude either, only their age. This project asks a simple question: what if the brand stopped treating its original customer as the past, and photographed them as they are today? Rebellion doesn't expire. Advertising just stopped looking at it.
Every image in this project was produced entirely with AI. No models, no photo shoot, no production crew.
mphouse_studio. Speculative project, not commissioned by Vans.
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Posted Jun 16, 2026
THE ORIGINAL REBELS. STILL HERE. Vans hasn't changed the Old Skool since 1977. The people who wore it first haven't changed their attitude either, only their...
