The success of SortJoy's sustainable organizational bins can be attributed to the early efforts made by the team to build brand awareness before the product launch. By creating content examples and brainstorming ideas, they were able to communicate the unique value proposition of their product to potential customers. This early engagement allowed SortJoy to build a loyal following and establish themselves as a trusted brand in the space of sustainable home organization.

As a result of their early efforts, SortJoy was able to achieve impressive growth in their following and engagement on social media platforms. Their Instagram account alone has grown to over 11.8k followers as of February 2023, which is a testament to the effectiveness of their pre-launch marketing strategy.

Overall, the success of SortJoy is a prime example of the importance of building brand awareness and engaging with customers before launching a product. By taking the time and effort to establish themselves as a trusted brand, they were able to achieve remarkable success in a competitive market.