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Paying a friend back is such a small part of your day. I wanted to see what a banking website could feel like if it started there.
Nova is a digital banking concept I designed for Gen Z. I wanted the landing page to feel like it belonged in the same world as the people using the app. So I took cues from fashion campaigns for the art direction and kept the copy close to real life: splitting dinner, sending money to a friend, checking what’s left in your account.

My favorite detail is the little animated gift you can send with a transfer. It feels like adding an inside joke to a payment you were going to make anyway. That’s the kind of personality I wanted the whole project to have.

If you’re building a fintech product and want a landing page that feels like your brand, I’d love to hear what you’re working on.
0 likes · 2 views · Nov 11, 2026
Nova is a digital banking concept for Gen Z. I wanted someone who’d never heard of it to understand what they could do with the app and feel comfortable enough