ComfyGym is a modern fitness brand that combines comfort with performance, catering to individuals who value both style and functionality in their fitness journey. My task was to create a complete visual identity that reflects the brand’s core values of strength, simplicity, and innovation. This included designing a memorable logo, establishing a consistent visual language, and crafting branding materials that resonate with the target audience.
The mission of this project was to develop a strong and cohesive brand identity for ComfyGym that embodies its sporty, monochromatic vibe. The goal was to create a visual system that not only stands out in the fitness industry but also communicates the brand’s promise of providing a comfortable and motivating gym experience
