Co creators Julia and Casey come from a diverse background of professional experience and entrepreneurship. Casey is a published author whose passions lie in female empowerment and support through motherhood. As a young mother, Casey found it extremely important to invest in and create a product that would eliminate the hassles self tanning can bring to mothers who lack the spare time to have a regime. As a long time user and working woman, Julia recognised the passions and goals that were necessary to have at the forefront of their business and products. Users of fake tan want to look and feel good, they want a stain free product that not only smells good, but is good for the skin.