SYNOVA Visual Identity Design
MA Rakib Khan
Project Overview
SYNOVA is a forward-thinking technology brand that blends creativity, precision, and innovation. The goal was to craft a modern, memorable, and scalable visual identity that works seamlessly across digital and physical applications.
The Challenge
The client needed:
A futuristic, professional, and distinctive logo.
A scalable visual system adaptable to app icons, websites, presentations, and print materials.
A brand identity that communicates trust, intelligence, and technological advancement.
The Solution
The final direction focuses on a dynamic folded symbol featuring a subtle star-shaped negative space at the center—representing innovation, clarity, and breakthrough thinking.
A deep navy paired with a vivid purple gradient builds a premium, technologically confident aesthetic.
Key elements:
Logo Concept: Folded ribbon + star/spark negative space
Color System: Deep navy + luminous purple gradients
Typography: Clean geometric sans for a modern, refined tone
Brand System: Logo mark, wordmark, app icon, grid, patterns, layout system
Applications
App Icon: Centered mark with strong gradient presence
Website Hero: Clean layout with bold typography and large logo presence
Business Card: White or navy base with gradient accents
Merchandise: Hoodies, tote bags, and accessories using contrasting mark
Presentation Materials: Strong typographic hierarchy with geometric grid alignment
Deliverables
Vector Files: AI, EPS, SVG, PDF
Transparent PNGs: (1024px / 512px / 256px)
App Icon Package: PNG + SVG
Color Palette (ASE Swatch)
Typography Guidelines
Brand Guideline PDF
High-quality mockups (cards, apparel, screens, event banners)
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Posted Nov 20, 2025
Crafted a scalable visual identity for SYNOVA, a technology brand.
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Clients
SYNOVA
