SYNOVA Visual Identity Design

SYNOVA is a forward-thinking technology brand that blends creativity, precision, and innovation. The goal was to craft a modern, memorable, and scalable visual identity that works seamlessly across digital and physical applications.

The client needed:

A futuristic, professional, and distinctive logo.

A scalable visual system adaptable to app icons, websites, presentations, and print materials.

A brand identity that communicates trust, intelligence, and technological advancement.

The final direction focuses on a dynamic folded symbol featuring a subtle star-shaped negative space at the center—representing innovation, clarity, and breakthrough thinking. A deep navy paired with a vivid purple gradient builds a premium, technologically confident aesthetic.

Key elements:

Logo Concept: Folded ribbon + star/spark negative space

Color System: Deep navy + luminous purple gradients

Typography: Clean geometric sans for a modern, refined tone

Brand System: Logo mark, wordmark, app icon, grid, patterns, layout system

App Icon: Centered mark with strong gradient presence

Website Hero: Clean layout with bold typography and large logo presence

Business Card: White or navy base with gradient accents

Merchandise: Hoodies, tote bags, and accessories using contrasting mark

Presentation Materials: Strong typographic hierarchy with geometric grid alignment

Vector Files: AI, EPS, SVG, PDF

Transparent PNGs: (1024px / 512px / 256px)

App Icon Package: PNG + SVG

Color Palette (ASE Swatch)

Typography Guidelines

Brand Guideline PDF

High-quality mockups (cards, apparel, screens, event banners)